Industry specific complex concepts explained in entertaining, easy-to-understand soundbites that your group can take away & implement
“When you first start using Social Media tools it’s easy to view it with traditional ‘push’ style ‘shotgun’ marketing tactics. That is certainly part of “it” but you’ll very quickly discover that it can be used for rifle shot marketing.
Sometimes, that can be very good and sometimes it can go very very wrong. Social Media starts to resemble a reality tv show that candidly depicts exactly how “you” behave with your customers. That’s where the ‘marketing’ ends & sales and customer service begins. …and it can happen very quickly. If you’re not ready for it, you can upset the other ‘prospects’ watching how you behave and it can then reside there for everyone to see FOREVER”
A solid understanding of social media ‘concepts’ and real world examples is what your group will see & hear at my engagements.