Archive | December, 2010

Using LinkedIn as a Sales Tool

I was recently invited to write a series of articles entitled “Secrets of Selling More! (With Social Media – REALLY!)” for Marketects for their monthly newsletter. Be sure and click on the link for other great industrial marketing tips from Kerry O’Malley. Using LinkedIn as a Sales Tool There is a lot of hype surrounding […]

How well do you know your competitors? Do you have the right product mix?

“So it is said that if you know your enemies and know yourself, you can win a hundred battles without a single loss. If you only know yourself, but not your opponent, you may win or may lose. If you know neither yourself nor your enemy, you will always endanger yourself.” – Sun Tzu Several […]