What’s the best length for a LinkedIn Status update?

A study from Compendium sheds some light ideal LinkedIn language for B2B and B2C brands. These stipulations are by no means set in stone, but offer helpful guidelines for user preferences.

On length:

  • B2B brands: 16-25 word posts perform best
  • B2C brands: 21-25 word posts perform best

On questions:

  • B2B brand posts containing question marks saw 25% fewer clicks on LinkedIn
  • B2C brand posts with question marks saw 45% fewer clicks on LinkedIn

On exclamation points:

  • Exclamatory posts saw 26% more clicks for B2B brands and 27% more clicks for B2C brands

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