Huracán 2014 U.S. Debut: Customer to Mfg Feedback Loop

Posted by Bernard Martin on March 10, 2014 at 8:30pm I had the unique opportunity to visit The Amelia Island Concour’s d’ Elegance and witness the unveiling of the new Lamborghini Huracán.  To say that I was very impressed would be an understatement.  Was I impressed by the car? Of course. But that was not what impressed me the […]

What’s All This About Social Media?

Want to learn more about some Social Media basic?  This video was part of a series presented during the International Manufacturing Technology Show.

Getting Global-burgh

Pittsburgh is rapidly becoming a hub of innovation and is attracting international business. This discussion on August 2 2012, took a look at several opportunities & introduced several resources that entrepreneurs can utilize to grow their business internationally from the Western Pennsylvania area Presented by: Jessica Lee’s Entrepreneurial Thrusdays Co-host Bernard T Martin, President Rapid […]

Secrets of Manufacturer’s Reps

This video is part of a series of training videos assembled by Catalyst Connection in Pittsburgh PA. Manufacturing companies seeking to expand their channels and distribution often rely on independent manufacturer’s agents or “reps”. This provides insight into what the best reps look for when they represent their principals. It’s important understand what the real […]

Techies, Gadgets & Gizmo’s

Bernard Martin of Rapid Production Marketing was proud to co-host Jessica Lee’s “Jazz Networking” event on January 19, 2012. The speaker line-up was designed to trace a hardware & software product from the development and manufacturing to the current state of mobile technologies and finished up with a discussion about “apps” and dashboards used in […]

Video: How small companies can be more effective than big companies

This program provides an overview of YouTube and other video Social Media sharing platforms and how they function as well as how and why it’s imperative that companies use this service to tell their story. Concepts: How Big is YouTube? How it got built & why that’s important to Social Media GooglePlus integration Marketing on […]

Getting On Target with Twitter

This program was designed to introduce Twitter and how it can be used for #B2B industrial selling. It’s instructive presentation focuses on how machine shops, manufacturing companies and metalcutting industry professionals can leverage their relationships to help promote their business as well as stay on-top-of-the-market conditions in their industry segment. Subject matter will delve into […]

What’s the best length for a LinkedIn Status update?

A study from Compendium sheds some light ideal LinkedIn language for B2B and B2C brands. These stipulations are by no means set in stone, but offer helpful guidelines for user preferences. On length: B2B brands: 16-25 word posts perform best B2C brands: 21-25 word posts perform best On questions: B2B brand posts containing question marks saw […]

What the Marine Corps can teach you about LinkedIn

This presentation provides an overview of LinkedIn by starting with the premise that “Every Marine is a Rifleman” therefore everyone within your company is a salesperson regardless of job description. Most management and marketing theory trace back to methods developed by warfighters. The hierarchical structure of many companies sometimes overshadows the importance and value that […]

Twitter adoption: Your Results May Vary

This article originally appeared in Business 2 Community. Be sure and check for comments there as well. Twitter adoption rates appear to vary between various segments within the B2B categories, but if the GENERAL industrial sector is an indicator of adoption, then it is outpacing the general population’s adoption much more quickly than other sectors. […]