Getting On Target with Twitter

This program was designed to introduce Twitter and how it can be used for #B2B industrial selling.

It’s instructive presentation focuses on how machine shops, manufacturing companies and metalcutting industry professionals can leverage their relationships to help promote their business as well as stay on-top-of-the-market conditions in their industry segment. Subject matter will delve into information not only based upon their industry forte (medical, aerospace, automotive, defense & electronics) but also their material specialties (nickel alloys, non-ferrous, ferrous)

Program Highlights:

  • What in the name of Sam Hill is it?
  • Whom to follow & who not to!
  • B nice
  • RT’s and DM’s
  • 1 in 8 website visits driven by Twitter
  • How it FITS for FINISH
  • Aggregators & dashboards

Topics Covered:

  • Who is my target audience?
  • Who are the end users, the consumers, of this product or service?
  • Who are the “thought leaders” on this topic?
  • Will this product or service ‘compliment’ someone else’s product or service?

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