Social Media for Mfg: Part 2: YouTube

In this installment of Social Media 101 we’re going to explore YouTube in some detail.  In this posting you’ll find out the following:

  • Why – Why should you post it
  • How – How you can create your own YouTube Channel

think out of the box

After you’ve got the basics down from this posting  I’ll talk about  “How – You can maximize your YouTube channel” if you’re a

  1. Manufacturer
  2. Agent
  3. Distributor

in future postings.

But first, the basics….

In the beginning we’re going to review some  information, then you can watch some video’s.  Again, it’s best to open a new screen to use the video and pause it as you begin to create your channel later on.  FIrst take a peek at what’s here.

In case you have not read What’s all this about Social Media & where do I start, in an earlier blog post, the following is an excerpt.

Creating a YouTube channel was really driven out of necessity. Below is an excerpt of an email I sent to everyone in our company when we launched our YouTube channel:
“I wanted to make you aware that this weekend I worked on finally getting a central place where you can show customer’s product videos from their computer while visiting their facility.

I’ve found out that trying to find video’s of products to further explain them to customers while at their desk can be a problem just finding them on the web. I’ve gathered many of them on our own YouTube channel for Highlander Tool.

Please take a look at it when you get some time”

Some products just need to be seen….

A Note about NLP
Why is television such a great medium compared to radio? It has to do with something called Neuro-Linguistic Programming. According to Neuro-Linguistic Programming Model people learn in different ways. This is often called the VAK Model (visual / auditory / kinesthetic). According to this model the general population learns according to the following percentages:
Visual – 75%
Auditory – 6%
Kinesthetic – 19%

Since 81% of people learn via visual and auditory ques, as the theory goes, video is the best method of communicating a message.

Since this is a basic tutorial about YouTube it just makes sense to use YouTube Video’s to explain it:

[youtube=http://www.youtube.com/watch?v=mLcQxNZNRBQ]

I realize that this isn’t the greatest video you have ever seen.  BUT, this is the only video I have found that takes you through the set up step by step setup.

You might also want to check this video out:

[youtube=http://www.youtube.com/watch?v=JLaJ4RX5nQo&feature=related]

Subscribers & Subscribing & Friends

Ok, now let’s remember that YouTube IS a social media outlet.  Probably THE most powerful outlet that you have at hand to get your message out in a clear and succinct fashion.

Remember when we talked about Search Engine Optimization in a previous posting?  Creating a YouTube channel and not subscribing to other video channels or not making another  a “favorite” is not following those simple words of wisdom on the sugar packets: Advertising: Shout it from the mountaintops.

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or aweb page (such as a blog) from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image searchlocal searchvideo search and industry-specific vertical search engines. This gives a web site web presence.

Ok, Now the plain English: The more sites your site is connected to, the more chances you have of being higher in the rankings. Don’t get me wrong, there is a lot more to it. But the basics remain the same. The more sites your site is connected to, the more chances you have of being higher in the rankings.

Now, Here’s the next important thing: What happens when you go to an industry event or reception?  The first thing you do is look around for people you know.  This is a very very common human trait.  You want to be comfortable.  You want to find who else you know that is there.  Pretty simple eh?

Social Media is THE SAME WAY! Just like we talked about on the LinkedIn posting:

  • SHOW YOUR CONNECTIONS!
  • SHOW YOUR FRIENDS!

This is all under MODULES. In order for people to participate they want to know who you know, and who they might be introduced to.  THAT is the very essence of networking and social media is ALL ABOUT NETWORKING.

Here’s how you subscribe:

Here’s some more detailed info on customizing your youtube channel

[youtube=http://www.youtube.com/user/YouTube?blend=2&ob=1#p/search/3/NKFA0lhZjqw]

[youtube=http://www.youtube.com/user/YouTube?blend=2&ob=1#p/search/4/NykI2cJ9o80]

You may have noticed, if you’ve watched all the videos here, that some of the information is repeated.  I learned many years ago as a consultant that people only remember a message after they hear it 3-5 times.  (Wow, I really do miss the Cahner’s Advertising Research Reports! “Back in those days everything was simpler and more confused”)

Maximize your Effort

In the future postings we’ll talk about how to maximize your effort as a

  1. Manufacturer
  2. Agent
  3. Distributor

You may have realized that in the last blog post I explained that Twitter was the next subject to be discussed.   Obviously, this one has been about YouTube.  The rationale: after your  working on your LinkedIn profile you’re going to have a better understanding of Social Media. YouTube is THE next thing you should concentrate on as a business..  Twitter is still evolving and there are some changes taking place as I write this which may make aspects of the topic moot.

I’ll leave you with the final thought:

“I have treated this game in great detail because I think it is important for the student to see what he’s up against, and how he ought to go about solving the problem of practical play. You may not be able to play the defense and counterattack this well, but the game sets a worthwhile goal for you to achieve: how to fight back in a position where your opponent has greater mobility and better prospects.”  -Fred Reinfeld , The Complete Chess Course

Or, perhaps, this is better…

[youtube=http://www.youtube.com/watch?v=1q-uB1kaVnQ]

The wheel is turning and you can’t slow down,
You can’t let go and you can’t hold on,
You can’t go back and you can’t stand still,
If the thunder don’t get you then the lightning will.

Won’t you try just a little bit harder,
Couldn’t you try just a little bit more?
Won’t you try just a little bit harder,
Couldn’t you try just a little bit more?

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